Main Street Santa Monica to Celebrate the Holidays with Festive Extravaganza

The holidays are just around the corner and historic Main Street in Santa Monica will be getting in the spirit on Dec. 7 when it hosts street-wide holiday parties and sidewalk sales. More than 55 businesses will be participating, offering holiday beverages, snacks, sweets, door prizes and more.

On Saturday, Dec. 7 Main Street will become Santa Monica’s holiday shopping destination, with holiday parties taking place up-and-down the street. 
Of course, no holiday party would be complete without a visit from Santa himself.

Santa will be arriving in his sleigh (a Santa Monica Fire Truck) at the museum lawn to pose for photos with the kids at 5 p.m. Guests can tell Santa if they’ve been naughty or nice for free, and are encouraged to bring their own camera to snap these holiday memories.

At 6 p.m., there will be a tree lighting ceremony with music by the Samohi Choir and Green Brooms Music Academy on the California Heritage Museum lawn. Afterwards, Santa will lead the Candlelight walk to the famous Shopping Cart tree at the Edgemar courtyard, complete with music by the Off Their Jingle Bell Rockers and Th3 Trip. For the rest of the evening, Santa and the caroling groups will stroll the street and attend the parties, with Santa available for more photos and a hearty Ho Ho Ho!

The sidewalk sales take place on both Dec. 7 and 8 during the hours of 11 a.m. to 7 p.m.

Main Street (@MainStreetSM) will also be hosting an Instagram contest for holiday shoppers! Customers who take a snapshot of an item under $100 that catches their eye in any shop or food establishment on Main Street, and upload it to Instagram, will instantly be entered to win a gift of their choice. Participants are encouraged to use the hashtags #MAINSTREETSM and #MYMAINGIFT and to identify the business when participating. For contest details and rules, visit mainstreetsm.com/holiday-event-2013.

Main Street Merchants are invited to participate in the 2013 Holiday Decorations Contest. A judged contest, Santa Monica community leaders and arts people will judge who will be the cheery recipients of the $300 first prize, $200 second prize, and $100 third prize. The judging will take place between 5 p.m. Nov. 29 and 5 p.m. Dec. 6. The winner will be announced at the Museum Lawn tree lighting and the Shopping Cart tree festivities on Dec. 7.

Main Street Santa Monica is excited to spread the holiday cheer with this joyous weekend of events and sales. For more information and all the details on the various events at the participating stores, visit mainstreetsm.com.

— Main Street Santa Monica press release.