Tech 'Geeks' Strut for Budding Entrepreneurs

In bold colored pants, blazers and cardigans, tech industry entrepreneurs stepped out from their cubicles and onto the catwalk for an intimate charity fashion show Thursday to benefit a program that teaches business smarts to at-risk high schoolers.

A collaboration between Microsfot and Bloomingdale's, the "Geek 2 Chic" runway at the department store in Santa Monica featured models from the Huffington Post Media Group, United Talent Artists, CitySourced and eHarmony, and was emceed by Shira Lazar, founder of What's Trending.

"Fittingly, a few of the tech-minded models could not help but digitize their runway debuts," Vanity Fair reported on its "The Hollywood Blog."

Evan White, C.M.O. of Viddy, captured the audience with his company’s video-snapshot technology; Matthew DiGirolamo, communications director to Maria Shriver, Instagram-ed his onlookers; and [Eric] Kuhn somehow managed to check in on Foursquare from the stage.

Event producer Mark Drapeau said the event raised thousands for Network for Teaching Entrepreneurship, but declined to disclose a total.

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