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Silicon Beach Business Builds Lego Reception Desk, Welcomes Startups

The Santa Monica business recently opened its doors to startups and individual creatives.


Santa Monica has quickly become the place to be for innovators and business-minded folk alike. And rightly so. The infrastructure is in place and there are plenty of venture capitalists in Los Angeles with the bandwidth to invest in budding startups.

The prosperous tech community that resides on the 3-mile stretch of land from Santa Monica to Venice known as Silicon Beach can attest to that. The area is rife with prosperous tech businesses and has room for growth. 

Forbes contributor Lori Kozlowski recently highlighted the efforts of one Santa Monica-based creative on a mission to bring innovators together and help grow the Silicon Beach influence. It's called Cross Campus and it's a creative space and education center for entrepreneurs that recently opened its doors at 820 Broadway.

Cross Campus works on a membership basis, inviting companies or individuals into its fold to utilize not only the space, but access to workshops on a variety of disciplines, Kozlowski wrote. The entrepreneur campus also holds lectures from the likes of TEDx and the Founders Institute and will begin a new monthly interactive series on various topics. The first workshop will focus on the origins of the universe.

Read more about Cross Campus on the Forbes website.

Watch the above video to learn even more about Cross Campus and watch as its summer associates (interns) build a reception desk out of Legos.

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Dan Charney October 27, 2012 at 12:26 AM
Opens it's doors? By invitation and membership only? Right-
Jared Morgan October 27, 2012 at 01:45 AM
Dan, somehow I get the feeling you disagree with the invitation aspect.
Brenda Barnes October 27, 2012 at 03:19 PM
The Forbes article says: Both [co-founders] Olshansky and Dato come from finance backgrounds; having worked at Lehman Brothers, JP Morgan Chase, and Arthur Andersen, and in early stage ventures, they are able to speak to the capital side of the equation, as well as the talent. “We are going to look back and see that this was the tipping point of a very deep secular trend. All of the ingredients are here: we’ve got the academic institutions, we’ve got the the quality of life that drives people here, we’ve got a city that has strengths in everything from aeronautics to storytelling to fashion,” said Olshansky. “There is also an immense pool of capital sitting in the 10 to 15 mile radius around us. People are starting to understand how gratifying it is to invest money into entrepreneurs at the seed stage and how potentially lucrative it can be. If even a fraction of the wealth in L.A. started to focus on providing funding for these early stage companies, that’s going to be the fuel for driving this boom.” I wish them well, but as Dan says, it looks like the boom for entrepreneurs they claim to seek is limited to the trust-fund set (wouldn't want any riff-raff strolling in if membership were open to people who really needed help). See Comment 2.
Brenda Barnes October 27, 2012 at 03:21 PM
Comment 2: And as far as coming where the need is, SM does not need any more businesses taking up 11,000 square feet when they won't even say where. Is this another friends-of-City-Hall violation of another development agreement's requirement that low-income people be helped? It does get beyond annoying that people say things like this these people say, "we’ve got the the quality of life that drives people here." Then they bring traffic, exclusivity, snobbery and elitism to destroy that very quality of life. Rather have Paradise paved for a parking lot? SM has that for you, too. And Lego desks created by slaves the new ruling class calls interns.
Brenda Barnes October 27, 2012 at 03:23 PM
This article, unlike the Forbes one, tells us where, so we KNOW it's in one of those horrible overbuilt cheap buildings that was supposed to have community benefits associated with taking out housing and putting this is. Let's see the community benefits.
Brenda Barnes October 27, 2012 at 04:15 PM
So I gets myself in my car (riff-raff still are allowed to have them) and drives myself the 22 blocks to 820 Broadway to SEE if it really is a development agreement building that replaced housing. Sho' nuff--this one is pre-LUCE, so it's only two stories half-a-block square, but it's as I predicted, a brand spankin' new business building that replaced old housing.. This is across the street from where my office used to be. That was next door to Mr. Wechsler's hardware store in the WWII quonset hut. You may know that, now preserved as a tacky entryway to an NMS-type post-LUCE 5-story monstrosity, so although we are surrounded by buildings and no longer can feel the ocean breeze or see the sky, we can look at that quonset hut and imagine what SM used to look like, I was there for years pre-1986. Therefore, I actually know and remember what used to be where 820 Broadway now is.
Brenda Barnes October 27, 2012 at 04:31 PM
Three wooden houses on a lot facing Broadway, walking distance to stores. Picket fences. Morning glories spilling over onto the sidewalk. Old people living there--renters at low rent-controlled rent. If you want to see almost EXACTLY what those houses looked like, go east three blocks to 1124-26-30 Broadway, where the inexorable bulldozer of "progress" has not yet hit. You will see three 1940s beach cottages of no particular distinction, except people lived in them and paid off the owners' mortgages, for 65 or so years. Now they are fodder for footloose graduates of "Lehman Brothers, JP Morgan Chase, and Arthur Andersen," who come to SM looking for a better climate and to escape bankruptcy, ethics scandals, and oh yes, global economic collapse, they and their ilk caused in the east. They come here to "in early stage ventures, ... speak to the capital side of the equation." The equation that completely destroys this paradise they sought--sought as we did 30 years earlier, but unlike they, not to profit from it other than by living and raising families here. We didn't displace anyone's homes, we didn't buy out the City Council so we could put land where they lived to some "higher and better use." We didn't destroy it. CrossCampus probably had nothing to do with building the building either. However, it is part of "the equation." The system of a City Council taking a cut of every corrupt deal moving old people's houses out and young business in.
Brenda Barnes October 27, 2012 at 05:19 PM
Check this out--the difference between living on a place and living in it. These people coming here are ex-pats, even though they are coming from one American place to another, just as this guy moving to St. Croix is. Don't destroy the paradise you found. http://tinyhouseblog.com/solar/st-croix-ex-pat-home/

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