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eHarmony Features Natalie Cole in First Entry to Rose Parade

The company claims to be the first dot-com to have a float in the annual tradition.

Credit: Alberto E. Rodriguez/Getty Images
Credit: Alberto E. Rodriguez/Getty Images

Santa Monica-based eHarmony sponsored a float at the 125th annual Tournament of Roses Parade on Wednesday, featuring music legend Natalie Cole singing “This Will Be.”

In keeping this year’s parade theme, “Dreams Come True,” eHarmony named its float “Everlasting Love.” eHarmony partnered with Phoenix Decorating Company to design and build the float.

The company claims to be the first dot-com to have an entry in the annual parade.





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