It's time to eat: The much-anticipated is officially under way. Locally and sustainably produced food, as well as the good food movement, are being showcased throughout the duration of the festival.
The multi-day fest, which is marking the 30th anniversary of the , started earlier Wednesday at the market's on Arizona Avenue between Second and Fourth Streets. The kickoff featured a cooking demo with food and produce from the market.
The fest ramps up Wednesday night at the with a showing of The Harvest/ La Cosecha, a documentary about migrant farm workers and their children in the U.S. The 7:30 p.m. screening is part of the Good Food Festival Film Series, produced in collaboration with the Mexican Cinema Series, and there will be a panel discussion afterward.
Thursday will see the predicted highlight of the festival, when food experts, famous chefs and political leaders celebrate the farmers market's 30th anniversary at 's Barnum Hall from 6:30 to 9:30 p.m.
The Good Food Festival & Conference continues Friday with a food-policy and public-health summit in which Los Angeles Food Policy Council members and others will participate. It will be held at from 9 a.m. to 5 p.m.
Friday evening, from 7:30 to 10 p.m., the will host the Localicious Gala. At that event, 30 noted chefs from Los Angeles will team with the same number of market farmers to present special dishes. A Localicious Gala VIP reception will be held from 6:30 to 7:30 p.m.
Finally, the Good Food event will conclude with a festival and street fair happening at Samohi from 10 a.m. to 5 p.m. on Saturday and Sunday.
"The Santa Monica Farmers Market is pleased to bring these groundbreaking events to consumers and businesses in Southern California," long-time Santa Monica Farmers Market manager Laura Avery said in a statement.
"For the past six years, our partner, FamilyFarmed.org has produced the most successful trade show and festival for small to mid-size focused farmers in the country," she continued. "They have a proven track record of developing farmer focused events that play an important role in building local food systems."