In a two-part report on Apple's "secretive practices in opening retail stores," CNN looked at the new, 34-foot glass outlet to be constructed at the shuttered Borders on Santa Monica's .
CNN Tech reporter Mark Milian said he spoke with Santa Monica city officials who were "perplexed" and "infuriated" at how Apple went about getting the proper approvals to open its second Promenade store. According to CNN, Apple won without ever mentioning the Apple name.
"The Santa Monica store episode also illustrates Apple's unusually covert way of doing business. Interviews with almost two dozen people familiar with Apple Store negotiations say the Cupertino, California, company sometimes employs uncommon legal tactics, refuses to name itself in public documents and hearings, and has sworn city government officials to secrecy."
Read the full CNN report here.