Business & Tech

O'Neill Flagship Store Opens in Downtown SM: See Pics

Mayor Richard Bloom is on hand for the ribbon-cutting.

On Friday, the buzz surrounding continued with the opening of on Second and Broadway.

The grand opening happened all weekend long, with a Friday morning ribbon-cutting kicking off the festivities. Mayor was on hand for the ceremony, as were members of the , and surfers Roy Powers and Sage Erickson.

O'Neill featured discounts all weekend—and the store will do so again this coming weekend, when it by 40.5 percent for "."

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Also, on Wednesday, O'Neill will stage an "opening party" during which a DJ will spin records, will cater food and beer will be served.

Look above for photos from the Friday ribbon-cutting.

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