Business & Tech

Yahoo! Name Stripped From Business Park

The sprawling campus is now called the Colorado Center. The property owners will take down 30 Yahoo! Center signs.

The expansive business park where Yahoo! employees work will no longer bear the Internet company's name.

Known for the past five years as the Yahoo! Center, , which feature a gym and an indoor pool, are being rebranded with their former name, the Colorado Center.

The campus is also home to other tenants and is located between 26th Street, Colorado Avenue, Cloverfield, and Broadway.

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In a memo members of the Santa Monica Architecture Review Board, city staffers report a total of 30 signs will be removed from the campus owned by commercial real-estate company Equity Office Properties.

"All signage referring to Yahoo Center will be replaced with a Colorado Center logo designed with a green pallet of painted aluminum illuminated channel letters, metal face edge," staffers wrote.

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According to the Santa Monica Daily Press, the decision to undergo a name change, though billed by Equity Office as part of a rebranding effort for the center, was prompted by Yahoo downsizing.

"Yahoo! reduced the size of its office space in the center below the threshold to get naming rights, and had to take its name off the building," a member of the Santa Monica Business Alliance told the local paper.

Yahoo! announced last month that it will lay off 2,000 workers as part of a $375 million-restructuring.

The Colorado Center has also been called the MGM Center and the MGM Plaza.

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