Invite-Only Group Will Get Sneak Peek at Miramar's Latest Plans

The hotel will reveal its latest plans to a group of about 150 neighbors at an open house Thursday.

A group of about 150 neighbors will be the first to see the latest specs for the proposed renovation and expansion of the historic Fairmont-Miramar Hotel.

At an invitation-only open house Thursday, a revised project description for the site will be unveiled, according to Alan Epstein of MSD Capital LP, which owns the hotel.

Earlier iterations of the plans called for rehabbing portions of the hotel and building an adjoining mixed-use project with as many as 120 condos and 9,300 square feet of retail space. A development agreement with the City Council is required for the expansion to occur.

Several neighborhood groups have opposed the plans, saying the new buildings would be too big and dense.

The newest project description, which Epstein declined to disclose to Patch, will be part of a state-mandated environmental review of the project. That review will begin soon, he said.

SEE ALSO: Here's What the Miramar Hotel Looked Like 70 Years Ago

One of the project's opponents, Santa Monica Coalition for a Livable City, is urging "as many residents as possible" to drop by Thursday's open house to ask questions of the developers.

"We are ALL stakeholders in what will likely be one of the largest project Development Agreements in the coming years," the coalition wrote in an email to its supporters, "and it’s impossible to ask questions directly of the developer at Planning Commission and City Council hearings so now’s our chance!"

In part, the hotel's invitation read:

We have reached out to over a thousand Santa Monica residents, businesses and stakeholders for input and comments on the future of the hotel... The input received was enormously helpful, and provided invaluable guidance.

The City is about to begin a comprehensive environmental impact report (EIR) for our proposed project, which has evolved significantly in accordance with the City's [sic] Council's direction.

Anyone without an invitation will be turned away from the open house, because the meeting space is too small to accommodate more than the number of invited guests, Epstein said.

"However, we are not hiding anything," he said. "If people want an opportunity to visit with us, we will make that happen."

JohnCySmith.com February 20, 2013 at 07:40 AM
An "Open House" should be a lot more "open", don't you think? Just sayin...
mimi February 20, 2013 at 06:20 PM
It's a private party masquerading as an open house. It's misleading and does not engender support from people who are sitting on the fence.
Jenna Chandler (Editor) February 21, 2013 at 04:54 PM
Thanks, Adam. What are your thoughts on the new design? www.miramar.com
Jenna Chandler (Editor) February 21, 2013 at 08:50 PM
Oops! It's www.miramarplan.com (I'm pretty sure it's the same info that ran in today's brochure in the Los Angeles Times).
Dan Charney February 21, 2013 at 11:10 PM
Adam, In part this local company- who hire no locals- ( won't even interview them ) is driving a lot of this development- here is the piece hailing SM to outside sources to bring in other workers- they are one of the biggest groups pushing all the development- they are well funded and know how to play the game- see what we are facing here? We must organize - by Laura Vogel, Demand Media Overview Slide 1 of 11 Web-designing pros looking to branch out on their own, newly graduated coding wizards with innovative ideas -- anyone, really, seeking a community with a thriving economy -- should check out America's top tech cites. From Austin, Texas, to Washington, D.C., all offer a welcome home for entrepreneurs with computing and related experience, and each place has its own tech niche. There's enough geographic diversity in the list that those devoted to sun and surf can be just as satisfied as folks who couldn't do without four proper seasons. These successful towns are also spot-on options for anyone building businesses in the service industries: All of those flourishing code writers, app developers and SEM pros need places to eat, clothes to wear and nannies for their kids.
Dan Charney February 21, 2013 at 11:14 PM
The above bit is from an article posted by Demand Media on Ocean Avenue who hire no locals - the article is from this one: http://smallbusiness.chron.com/americas-9-techfriendly-cities-39511.html#page1 by Demand Media America's 9 Most Tech-Friendly Cities by Laura Vogel, Demand Media ( A company that hires no locals and courts the upper group only - nannies anyone? How about local jobs Demand Media - those who already live here?
Frank Fields February 22, 2013 at 12:15 AM
Thanks for the update, Adam.
Jill February 22, 2013 at 12:32 AM
If you take delivery of the L.A. times you will have received the brochure from "MiramaPlan.com" this morning 2/21/13. What it tells is a story of a multi million dollar condo conversion. The wonderful rendition of humans lying on the Mirama grass with a few cars on Second or Wilshire. And the god forsaken high rise where every fool has to have an ocean view patio.
Brenda Barnes February 24, 2013 at 01:53 AM
Out-of-state owners don't care about the traffic, loss of ocean breeze and sunlight, and congestion on the oceanfront this will cause. Neither do their 150 friends, all profit-takers as well. Recall O'Connor, Holbrook, O'Day and Davis, who voted for LUCE and approve all the development most of the $1.2 million spent on the last local election paid for.
Dan Charney February 25, 2013 at 10:42 PM
RECALL - the only way to stop this - that is it- they could not care less what we think- the city or the developers-


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