Research shows that people are kissing less than ever and that 66% of women have avoided kissing a guy because he had facial hair. With Valentine’s Day on the horizon and signs showing that the kiss may be on the decline, Gillette is asking couples across America to help determine if stubble could be the trouble.
Los Angeles area women and their stubbled guys are invited to participate in a Kiss + Tell live experiment in-person. Men should arrive stubbled, first conducting an introductory interview, then kissing with stubble. Men will then shave and the couple will kiss again. A short follow-up survey will be conducted to determine which is truly more kissable. Prizes will be awarded to all who pucker up: free Gillette swag for the guys and a COVERGIRL LipPerfection Jumbo Gloss Balm for the ladies!
Can’t join live? Couples can participate in the social experiment at-home by going to online at kissandtellus.com.
The national results will be announced on Valentine’s Day.