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Santa Monica Place: 'Nice' but 'Overpriced'

Santa Monica Patch readers weigh in about the mall, which reopened a year ago.

Three days ago, we asked you what you think about , which  this month. Eighteen Santa Monica Patch readers weighed in, expressing a wide range of sentiments.

The general consensus? The mall is "nice" but "overpriced."

(It's not too late to share your thoughts on Santa Monica Place. Please take advantage of the comments box below.)

"Love it," Santa Monica Patch reader wrote. "It has its downsides ... but I am a local resident who never ever went in the old mall because it just seemed gross. ... Yes, [the new mall is] more expensive, but if you want the basic stuff, then there are a multitude of other malls and eating areas nearby to fit the bill. The new SM Place is special and unique, and that's what it's meant to be."

"I think they tried to make it upscale, and they put in a good effort," reader agreed. "I believe everyone likes their own things, so maybe everyone will not like it, but I do."

On the other end of the spectrum was reader , who wrote, "It's awful! I've lived in SaMo for 15 years, and I wish the old mall was still there. So many more choices, more affordable shops, much better food court, and more of a cohesion between the type of shops represented."

Reader seconded that notion. "I liked the old Santa Monica Place better. It was a fun, welcoming place. Also, the food court was much better."

Also in agreement was reader , who wrote that the new mall is "Too expensive! It's geared to European/Asian tourists, not locals. Even the food court is overpriced and lacking in popular choices."

Reader said Santa Monicans who can't afford the mall have other options nearby, as reader Anna also stated. "I think the mall is beautiful. Are some of the stores expensive? Yes. So what? There are lots of people with money in Santa Monica. The promenade offers at least three blocks of affordable alternatives. ... It can't be all things to all people. That's why there are alternatives. I think it's a classy addition to Santa Monica."

Reader expressed similar sentiments. "Oh, Santa Monicans, stop complaining!" she wrote. It is what it is! If it brings in tourists, then that's good for the city. If you find it expensive and not to your taste, go to instead. It offers a little for everyone. Also, there is always Montana Ave. and Main Street, which people tend to forget. Santa Monica has something for everyone. That's what makes it so wonderful!"

"I think that in time, the market will dictate the disappearance of many of the high-end stores from Santa Monica Place, and they will be replaced by stores with more affordable merchandise," reader predicted. "It's nice that there is now a place to eat sitting outdoors with an ocean view on the top floor, which was shamefully lacking in the old mall. But everything else about the new design pretty much sucks—it is awkward, strange and unattractive."

"I believe, in time, shops that we can afford will take the place of these pricey Rodeo drive shops," reader agreed. "I do like and a lot, and I like their sales even more. I just can't shop there these days, you know, with the economy, rent increases and just plain tough times."

Santa Monica Patch blogger also wondered how long the more expensive mall stores can afford to stay in business. Additionally, he wrote, "The entrances and passageways are too narrow and darkish. Lastly, I find that there is no sparkle. It is clean enough, but it has a look of having been open for years. Compare that with the Third Street Promenade, and the , which are sharp and lively."

Reader touched on the potential economic incentives of having a more expensive mall in the city. "Clearly Santa Monica Place is not for locals [at least not ones with my bank account] but as a regional draw to add jobs, commerce and a tax base to help fund the many other worthy civic projects and infrastructure, it is a boost to the local economy."

Reader said he enjoys the mall's location and outdoor appeal, "but I never shop there for two reasons. Traffic is one reason. The city forgot about freeway on- and off-ramps at Fourth Street. Gridlock is frequent. No parking is the other reason I don't shop in Santa Monica, and I live eight blocks away!"

Santa Monica Patch columnist replied to Taibe, saying, "." He added, "I could bike from my house, lock up and get a seat at a restaurant on the top deck in not much more time than it takes to circle a parking garage in a car on busy days."

said he enjoys and The Blue Stove, which is located inside Nordstrom. However, "if you are on the third floor, you go down to the second floor (escalator), then you must walk half way around to the other escalator to go down to the first floor. Bad planning. Good looking mall though."

Reader agreed that the design is poor. "Very disappointing end product. Overpriced shops and maze-like floor plan," he wrote.

Similar sentiments were expressed by reader . "An architectural and merchandise flop!" she wrote.

Reader said the mall's architecture benefits greater Santa Monica.

"Santa Monica Place works if for no other reason that it connects the Third Street Promenade to the pier, completing the harmonious 'walking patch' from Wilshire all the way down to and at Pico," he wrote. "[That was] no doubt a consideration when ."

Reader seemed to best sum up the opinions expressed by all the Santa Monica Patch readers who commented.

"We love the upstairs Dining Deck and use it all the time!" she wrote. "Another plus is the fresh air and the connection to the promenade. My only complaint? The stores are too pricey in the mall. ... Surely there are interesting shops that are original and fun that could exist there? Overall, so glad it is there, but it could be better."

For more on the mall's birthday, check out:

""

"Happy Birthday, Santa Monica Place: Video"

"Tourists Give Santa Monica Place a Thumbs-Up"

""

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j pena May 25, 2013 at 05:03 pm
Beautifully stated Apolinaire. Imagine how proud we could be of this city if some care was taken toRead More promote artists and musicians here. There are so many! Yet there are no real opportunities to come together as a community because we lack a space for that. Spaces created by developers are inevitably about making money, or overpriced like the Broad Auditorium. I haven't been once there because of price and because their programming doesn't appeal. It's for an elite and not for residents.
Apolinaire May 25, 2013 at 11:38 am
I totally agree with the above comments. The thing that gets me is that there are no fundsRead More "available" to keep the doors of the landmark Civic Auditorium open, a place that our wonderful Santa Monica Symphony has called "home" for so many years. What a way to go! We don't need "mixed-use" buildings, but we need a place where the human creative genius can unfold and protects our cultural heritage.
j pena May 23, 2013 at 09:19 am
The City Council and Planning Commission have given our city away to billionaire developers andRead More business. Developers should be footing the bills. They need to stop rolling over to the likes of Dell, owner of the Miramar, who ripped off the city for several million dollars already. Instead they are considering letting him build 150 5 million $ luxury condos at the Miramar. In a residential neighborhood, a 22 story eyesore at our city gate.
Eddie Greenberg May 8, 2013 at 09:09 pm
Thank you Marilyn Wexler. I totally agree with all that you have said in this eloquent letter. SMPDRead More have done well in DUI checkpoints for the past few years and they are appreciated for doing so. We are all better off for their efforts!
Aaron Mirsky April 11, 2013 at 06:26 pm
Great letter! Mr. Hill, you have a wonderful perspective and attitude. I am relatively new hear, myRead More family moved to Santa Monica in 1976. I cherish my memories at Santa Monica Beach and hope to continue to "refresh my soul" for many years to come.
Steven Rosen April 10, 2013 at 01:43 pm
Beautiful letter and I under his perspective. But I think if you look at the Quality of Life from aRead More generic standpoint (if there is such a thing), I don't think we headed in an upward trajectory. I cannot imagine more traffic, and new skyline created by tall buildings and newly-required traffic management to make the Quality of Life better for any of us.
Stodj April 9, 2013 at 04:41 pm
Lovely comment. I sense from your letter a new perspective on why this growth is happening, besidesRead More the $ involved, everyone needs to refresh their souls in this time of history and Santa Monica does that...at least at the beach where, hopefully, building will not progress. We do need to focus on halting the height of buildings as that will seriously change the environment here. Thanks, Michael.
karen April 11, 2013 at 11:02 pm
I left Santa Monica in 1987. I went to Samohi and Lincoln, worked at Sears and loved the small townRead More feel. Yes it's changed, but so has everywhere else. If my kids were young enough to drag along I would move there in a heartbeat. If you don't like it anymore, don't visit. I don't really understand why anyone would write to a local media outlet and complain about the town. How insulting. I'll take SM over the Bay area (talk about expensive!) any day.
SantaMonicaNative April 8, 2013 at 07:02 pm
Continued (sorry) The city changes. More people, more housing needed. More people more cars, moreRead More traffic, more trash, more dogs. Next we get the commercial builders who see Santa Monica as a cashbox. In city where 10 stories is tall, we get money hungery people who don't live here, who think 20 stories is better. That's where we are now. A turning point in the city. Once you build them you can't take them back. The city will change even more with the Expo line. We can't stop change, we can't restrict building except through zoning. We can temper it. What we can do is shop locally to save the few local businesses that remain and call City Hall on over ambitious projects. Speak up! It's frustrating-they don't listen but eventually they can be voted out. Don't let Santa Monica turn into Beverly Hills by the sea. We need normal businesses we can afford. Places to eat that you don't need a loan. Stop voting for group politics, read the ballot, get involved, even if only on a personal level. Know your city, don't just complain.
SantaMonicaNative April 8, 2013 at 06:47 pm
My parents loved Santa Monica, the first place i remember was a huge old house on 4th and MontannaRead More which had been subivided into units. If my parents had kept all the properties they owned in this city, i'd be rich. That said i must admit i still love Santa Monica. Go back to any city you grew up in and you will be shocked by the change. Part of the change has to do with the congested state if Caliornia. There are more people, no doubt of that. The other thing is memory tends to blur the facts. The things that matter to an adult are meaningless to a child. There are so many things that have disppeared from this city but they have been replaced by other things. Nothing but bugs are ixed in amber,cities can't be. In addition to that, Santa Monica has not grown in a natural fashion. The City Council has intervened in the natural growth of the city with laws, taxes and programs to fashion a city THEY want, not necessarily what would have been. The city has been pushed into a schitzophrenic combination of high ideals and directed outcomes. Rent control remade the city, changing it from a city with children and families to single renters. Vacancy decontrol helped to change that. Mom and pop owners are almost gone. Few small businesses can exist here, they can't compete with chains The city favors tenants over landlords, lawyers are expensive so properties get sold, torn down and replaced by multiple units. Low income housing increases the density of neighborhoods.
Steve Herbert April 10, 2013 at 08:12 pm
Many folks say the biking is not for them, therefore it can't work for everyone. What should theyRead More should say is it may not work for them but if a larger percentage of those who can ride would, the total numberof drivers would be reduced as more of them are out of their cars and riding bikes. Also consider if you can afford to drive a car you very likely can afford an electric bike. These "hybrids" are a nice blend of an electric motor with a bicycle which can provide as much or as little assistance as the rider prefers. As they still qualify as bikes so you can use and benefit from the bike lanes, but as they are electric they can help those with arthritis, sciatica and other people make the impossible, possible.
RJ April 9, 2013 at 06:18 pm
...ditto Paul!
RJ April 9, 2013 at 06:17 pm
.....Barbara, you forgot to add the need to eliminate about half of the population in Santa MonicaRead More before one could "rediscover" the sleepy beach town it used to be. Then don't forget the other "bike riders" that drive just a crazy as some automobile drivers....failing to abide by the rules of the road...and law! Unfortunately city officials have been trying to squeeze 10 pounds of garbage into 5 pound bags for the last 20 years....then come up with bright ideas like proposing to build movie theaters that enter/empty right on to 4th Street at Arizona (after tearing down the City parking garage) were we all know every idiot that has been issued a driver's license will stop and hold up traffic to drop off their kids...only to return to do it all over again when picking them up. Heaven forbid their kids have to walk from a block away where the parent could avoid blocking traffic on one of the busiest main thoroughfare streets in the city. I’m sure you could come up with many more examples of the most insane development that has happened or is proposed to happen. So Barbara......where is that area with "no congestion"???
Jonathan Friedman April 10, 2013 at 04:08 am
Good luck Jessica. Watch out for Jerry.
Paul S April 10, 2013 at 01:47 am
Don't correct it Jerry - it's very you and we all knew what you meant- and it was fine
Jerry Rubin April 10, 2013 at 01:16 am
CORRECTING my previous comment: Welcome Jessica!
Chris Loos April 4, 2013 at 04:00 pm
When the Expo line is complete and people start using it to travel back and forth from Santa MonicaRead More to DTLA, I think the idea of going without a car (or getting by with 1 car per household instead of 2) will seem mainstream to many more people.
Michael April 4, 2013 at 03:33 pm
3) Getting folks to part with their cars is like forcing divorce upon a couple rapturously in loveRead More 40 minute commute from Santa Monica to Downtown LA on the Expo Line!! Where do I sign up? I will be one of the first to move to a residence within walking distance of a Santa Monica Expo Station. If not having a parking space makes my rent cheaper I have no problem selling my car.
Chris Loos April 4, 2013 at 01:43 pm
Great article Juan!
Glenn E Grab March 30, 2013 at 02:12 pm
last week it took me 1 hour and 15 minutes to go from Sepulveda and Culver to the Lemlee Theatre onRead More 2nd street at 3:30 on Sunday afternoon...I can ride my bike there in 30 minutes...the only reason I took my car was because I went with two friends...one of whom was temporarily on crutches..we griped at him the whole evening..
mimi March 29, 2013 at 02:22 am
There is another travel option for the disabled called Access Services. They transport all over losRead More angeles and neighboring suburbs. You may want to check them out. You are fortunate to have a friend who transports you around instead of riding with WISE, which you dislike.. You could be of great help to your friend if you used Google Directions (before you leave home) to find various routes to your destination. I am familiar with the Chez Jay location on Ocean Ave. There are better and worse ways to get there. I suggest you choose better. Of course, this requires advance planning and a bit of home work. Think of all the aggravation you will save yourself and your friend. The choice is yours.
Dan Charney March 29, 2013 at 02:21 am
Well said- I never go downtown - haven't for almost ten or more years- once every few years I go toRead More the Genius Bar- take the bus-( which no longer runs on my street)- I have been going to Chez Jay almost 40 years or more- I used to work out on the bluffs- can't do any shopping anywhere near Wilshire or Montana- I can walk to Main - get my groceries at night- what is happening here is no different than what is happening in Congress and to our entire country- the rich are doing as they wish - the rest of us can die- the building that will be gone soon will be any with low income tenants and shabby houses- all gone