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The Shared-Use Revolution

How bike- and car-sharing programs are rethinking transportation in cities, and why we should consider jump-starting these ideas in Santa Monica.

As kids, we all learn about sharing our toys with others. The efficiency benefits of sharing are obvious. For two teams of five kids to play a game of basketball, you don’t need 10 basketballs, just one.

But somewhere down the line, as we get older, amid a consumer-driven culture, many of us begin to buy and use more things for exclusive personal use. If we are to create a lasting and sustainable future, we are going to have relearn how to share. Some exciting new ideas are taking root around the world and the country that use sharing to change the face of urban transportation.


One such idea is bike sharing. Bike-share programs have been sprouting up in cities around Europe, as well as some cities in the U.S., like Washington D.C.; Miami Beach, Fla.; and Denver. Many more are in the works, even in cities like Madison, Wisc.

It’s not a new idea, but many older efforts to create shared-bike programs resulted in a lot of disappearing bikes. Modern bike-sharing systems use kiosks, nominal fees, credit-card security deposits and in some cases even GPS to ensure bikes are properly returned and stay in circulation. Bikes can be picked up from any station and returned to any station. Usually, the first half-hour is free, with charges accumulating from then on. This encourages bike-sharing primarily for short trips.

Paris launched bike-sharing into the spotlight when, in 2007, it rolled out the most ambitious bike-sharing program in the world to date. Their Vélib' (short for vélo liberté or bicycle freedom) bike-sharing system currently stations more than 20,000 bikes. I can attest to the impact of Vélib in the city, having seen the program in person on a trip to Paris last year, watching the shared bikes going by every which way. Unfortunately, I did not use the bikes myself, since the stations required a credit card with a security chip not yet common in U.S. credit cards.

Stations were fairly easy to spot almost anywhere in the city and usually not more than a brief walk from any point of interest and many places in between.  Almost anytime I looked out at the street, I saw at least someone go buy on a shared bike, sometimes several people rolling by. By nearly all accounts, the program has been a huge success, despite the fact that Paris seemed to have less dedicated bicycle lanes and other infrastructure than I would have thought.

Bike-sharing systems are beneficial in several ways. First of all, they provide easy bike access to anyone, regardless of whether they own a bike themself. This is great for tourists, but it’s not limited to the tourism market. Someone who takes the bus or train into work but wants to head out for a quick lunch can grab a bike and go. It completely eliminates the “last-mile” problem of public transportation without the dilemma of people trying to fit bikes onto trains and buses.

It’s also great for someone living in a smaller apartment with no on-site bike storage, someone who may be reluctant to take up living space with a bike. Such living arrangement are very common in Paris and pretty common in parts of Santa Monica as well. Bike-sharing system tend to increase the presence and frequency of cyclists, and a number of studies have shown that the increased presence of cyclists on the road, beyond a certain threshold, results in improved road safety. Some cities—like Portland, Ore.—have significantly more riders now than several years ago, but total bike-involved collisions are actually down and trending further downward.

As I mentioned in my earlier , I no longer own a car. However, even being the bike fanatic that I am, I do drive on some occasions—generally, only when a trip demands significant carrying capacity, time constraints and or large distances, which make alternatives like transit and bicycling entirely impractical.

So how do I drive without owning a car? I’m a subscriber to LAX Car Share, a start-up company built on the model of predecessors like Flex Car and Zip Car (which bought out Flex Car). Car-share members pay a small annual or monthly fee and can use cars that are rented out on hourly rates rather than just by day. Unlike traditional car-rental services, car-share users can make easy reservations online and can use their own registered-user key fob to open a shared car 24 hours a day. The cars are usually spread out in different locations, parked in public and visible places.

Car sharing makes it makes it easier for people on the fence about living car-free to go ahead without car ownership. It also makes it easier for two- or three-car families to get by on a single car. By allowing a smaller fleet of cars to serve more people, it reduces the total number of cars and thus the need for as many parking spaces. These are enormous environmental and economic savings. According to Adam Cohen at the University of California, Berkeley, the 27 car-sharing programs currently in the U.S. had 518,520 subscribed members sharing 7,776 cars.

Unfortunately, only one car-share vehicle exists in Santa Monica at the moment, courtesy of LAX Car Share, and it’s not always available. While such service has been enormously popular for some time in cites like San Fransisco and Boston, it’s been a fledgling enterprise so far in the L.A. area, with LAX Car Share scattered in a few spots around Los Angeles and Zip Car only at university campuses. However, if the idea catches on and more locations can be supported, the more effective and reliable the service becomes.

One of the other big factors with car sharing is the psychological shift. When you own a car, you pay a significant amount up front, paying for the car itself, and other associated costs like gas, maintenance and insurance are made periodically and spread apart. With LAX Car Share, I pay for the rental cost, the gas and the insurance bundled together as a flat $7-an-hour payment. Thinking about driving as a direct $7-an-hour cost, rather than diffused costs and fees paid over time, changes the way I value time spent driving. I like to have that access to a car if I need it, but looking to avoid that seven bucks an hour, my wife and I continue to plan most of our trips around walking, bicycling and public transit. We save driving really only for more exceptional cases, and whenever possible seek to hook up with others and carpool.

Vehicle sharing can become one part of creating a more efficient transportation network, as well as opening up more choices in the marketplace of getting around. No one benefits when we devote nearly all of our resources into supporting private automobiles at the expense of alternatives—not even the drivers and car owners themselves, who are often stuck competing for finite space amongst a sea of other automobiles.

Our city staff have started exploring how to facilitate more car sharing with parking partnerships, and they have been investigating public bike sharing as well. City Hall actually has a handful of shared bikes that staff can use, and I’ve seen our Principal Transportation Engineer Sam Morrissey a few times. I’d like to see these transformative ideas flourish and find a permanent home here in Santa Monica.

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Just a short thought to get the word out quickly about anything in your neighborhood.
Share something with your neighbors. Write a new post... What's up? Make an announcement, speak your mind, or sell something
Eddie Greenberg May 8, 2013 at 09:09 pm
Thank you Marilyn Wexler. I totally agree with all that you have said in this eloquent letter. SMPDRead More have done well in DUI checkpoints for the past few years and they are appreciated for doing so. We are all better off for their efforts!
Aaron Mirsky April 11, 2013 at 06:26 pm
Great letter! Mr. Hill, you have a wonderful perspective and attitude. I am relatively new hear, myRead More family moved to Santa Monica in 1976. I cherish my memories at Santa Monica Beach and hope to continue to "refresh my soul" for many years to come.
Steven Rosen April 10, 2013 at 01:43 pm
Beautiful letter and I under his perspective. But I think if you look at the Quality of Life from aRead More generic standpoint (if there is such a thing), I don't think we headed in an upward trajectory. I cannot imagine more traffic, and new skyline created by tall buildings and newly-required traffic management to make the Quality of Life better for any of us.
Stodj April 9, 2013 at 04:41 pm
Lovely comment. I sense from your letter a new perspective on why this growth is happening, besidesRead More the $ involved, everyone needs to refresh their souls in this time of history and Santa Monica does that...at least at the beach where, hopefully, building will not progress. We do need to focus on halting the height of buildings as that will seriously change the environment here. Thanks, Michael.
karen April 11, 2013 at 11:02 pm
I left Santa Monica in 1987. I went to Samohi and Lincoln, worked at Sears and loved the small townRead More feel. Yes it's changed, but so has everywhere else. If my kids were young enough to drag along I would move there in a heartbeat. If you don't like it anymore, don't visit. I don't really understand why anyone would write to a local media outlet and complain about the town. How insulting. I'll take SM over the Bay area (talk about expensive!) any day.
SantaMonicaNative April 8, 2013 at 07:02 pm
Continued (sorry) The city changes. More people, more housing needed. More people more cars, moreRead More traffic, more trash, more dogs. Next we get the commercial builders who see Santa Monica as a cashbox. In city where 10 stories is tall, we get money hungery people who don't live here, who think 20 stories is better. That's where we are now. A turning point in the city. Once you build them you can't take them back. The city will change even more with the Expo line. We can't stop change, we can't restrict building except through zoning. We can temper it. What we can do is shop locally to save the few local businesses that remain and call City Hall on over ambitious projects. Speak up! It's frustrating-they don't listen but eventually they can be voted out. Don't let Santa Monica turn into Beverly Hills by the sea. We need normal businesses we can afford. Places to eat that you don't need a loan. Stop voting for group politics, read the ballot, get involved, even if only on a personal level. Know your city, don't just complain.
SantaMonicaNative April 8, 2013 at 06:47 pm
My parents loved Santa Monica, the first place i remember was a huge old house on 4th and MontannaRead More which had been subivided into units. If my parents had kept all the properties they owned in this city, i'd be rich. That said i must admit i still love Santa Monica. Go back to any city you grew up in and you will be shocked by the change. Part of the change has to do with the congested state if Caliornia. There are more people, no doubt of that. The other thing is memory tends to blur the facts. The things that matter to an adult are meaningless to a child. There are so many things that have disppeared from this city but they have been replaced by other things. Nothing but bugs are ixed in amber,cities can't be. In addition to that, Santa Monica has not grown in a natural fashion. The City Council has intervened in the natural growth of the city with laws, taxes and programs to fashion a city THEY want, not necessarily what would have been. The city has been pushed into a schitzophrenic combination of high ideals and directed outcomes. Rent control remade the city, changing it from a city with children and families to single renters. Vacancy decontrol helped to change that. Mom and pop owners are almost gone. Few small businesses can exist here, they can't compete with chains The city favors tenants over landlords, lawyers are expensive so properties get sold, torn down and replaced by multiple units. Low income housing increases the density of neighborhoods.
Steve Herbert April 10, 2013 at 08:12 pm
Many folks say the biking is not for them, therefore it can't work for everyone. What should theyRead More should say is it may not work for them but if a larger percentage of those who can ride would, the total numberof drivers would be reduced as more of them are out of their cars and riding bikes. Also consider if you can afford to drive a car you very likely can afford an electric bike. These "hybrids" are a nice blend of an electric motor with a bicycle which can provide as much or as little assistance as the rider prefers. As they still qualify as bikes so you can use and benefit from the bike lanes, but as they are electric they can help those with arthritis, sciatica and other people make the impossible, possible.
RJ April 9, 2013 at 06:18 pm
...ditto Paul!
RJ April 9, 2013 at 06:17 pm
.....Barbara, you forgot to add the need to eliminate about half of the population in Santa MonicaRead More before one could "rediscover" the sleepy beach town it used to be. Then don't forget the other "bike riders" that drive just a crazy as some automobile drivers....failing to abide by the rules of the road...and law! Unfortunately city officials have been trying to squeeze 10 pounds of garbage into 5 pound bags for the last 20 years....then come up with bright ideas like proposing to build movie theaters that enter/empty right on to 4th Street at Arizona (after tearing down the City parking garage) were we all know every idiot that has been issued a driver's license will stop and hold up traffic to drop off their kids...only to return to do it all over again when picking them up. Heaven forbid their kids have to walk from a block away where the parent could avoid blocking traffic on one of the busiest main thoroughfare streets in the city. I’m sure you could come up with many more examples of the most insane development that has happened or is proposed to happen. So Barbara......where is that area with "no congestion"???
Jonathan Friedman April 10, 2013 at 04:08 am
Good luck Jessica. Watch out for Jerry.
unknownauthor April 10, 2013 at 01:47 am
Don't correct it Jerry - it's very you and we all knew what you meant- and it was fine
Jerry Rubin April 10, 2013 at 01:16 am
CORRECTING my previous comment: Welcome Jessica!
Chris Loos April 4, 2013 at 04:00 pm
When the Expo line is complete and people start using it to travel back and forth from Santa MonicaRead More to DTLA, I think the idea of going without a car (or getting by with 1 car per household instead of 2) will seem mainstream to many more people.
Michael April 4, 2013 at 03:33 pm
3) Getting folks to part with their cars is like forcing divorce upon a couple rapturously in loveRead More 40 minute commute from Santa Monica to Downtown LA on the Expo Line!! Where do I sign up? I will be one of the first to move to a residence within walking distance of a Santa Monica Expo Station. If not having a parking space makes my rent cheaper I have no problem selling my car.
Chris Loos April 4, 2013 at 01:43 pm
Great article Juan!
Glenn E Grab March 30, 2013 at 02:12 pm
last week it took me 1 hour and 15 minutes to go from Sepulveda and Culver to the Lemlee Theatre onRead More 2nd street at 3:30 on Sunday afternoon...I can ride my bike there in 30 minutes...the only reason I took my car was because I went with two friends...one of whom was temporarily on crutches..we griped at him the whole evening..
mimi March 29, 2013 at 02:22 am
There is another travel option for the disabled called Access Services. They transport all over losRead More angeles and neighboring suburbs. You may want to check them out. You are fortunate to have a friend who transports you around instead of riding with WISE, which you dislike.. You could be of great help to your friend if you used Google Directions (before you leave home) to find various routes to your destination. I am familiar with the Chez Jay location on Ocean Ave. There are better and worse ways to get there. I suggest you choose better. Of course, this requires advance planning and a bit of home work. Think of all the aggravation you will save yourself and your friend. The choice is yours.
Dan Charney March 29, 2013 at 02:21 am
Well said- I never go downtown - haven't for almost ten or more years- once every few years I go toRead More the Genius Bar- take the bus-( which no longer runs on my street)- I have been going to Chez Jay almost 40 years or more- I used to work out on the bluffs- can't do any shopping anywhere near Wilshire or Montana- I can walk to Main - get my groceries at night- what is happening here is no different than what is happening in Congress and to our entire country- the rich are doing as they wish - the rest of us can die- the building that will be gone soon will be any with low income tenants and shabby houses- all gone