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Apple's New Promenade Store Approved

The planning commission unanimously approves permits for the project.

A new Apple store proposed for the took a big step forward at the meeting on Wednesday night. The construction is set to be built where the old Borders store used to be (1415 Third St.) and is to consist primarily of glass, including the ceiling.

The Development Review Permit for the project was approved 4-0 on consent, with commissioners Hank Koning and Ted Winterer absent. There was no additional discussion about the project at Wednesday night's meeting.

The new structure would be 8,084 square feet in size, 34 feet in height and feature 75 feet of street frontage. A Development Review Permit is needed for any new development that would feature at least 7,500 square feet of floor area.

Also on Wednesday night, the commission approved a project Use Permit, which is required if a promenade building would feature frontage beyond 50 feet on its first floor.

The new Apple store would be even more transparent than the promenade's , with a massive glass façade in the front and glass panels stretching across the top of the structure.

With the construction of the new one-story building, the existing three-story building at 1415 Third St., which was built in 1984, is due to be demolished. In a planning commission report, city staff determined that "The new building will be compatible with and relate harmoniously to surrounding sites."

Staff also found that the project would be consistent with the "in that the LUCE Downtown District land use designation supports the area as a thriving, mixed-use urban environment for people to live, work, be entertained and be culturally enriched."

Final plans for design will have to be approved by the Architectural Review Board.

The project's senior planner is Tony Kim. The property at 1415 Third St. is owned by ASB/Blatteis Promenade Holdings, LLC.

Also, the new Apple store is planning a voluntary Transportation Demand Management program to encourage store employees to travel to and from the store by alternative modes of transportation. Each month, employees would be offered a $100 transit subsidy, as well as a $20 reimbursement for bicycle repairs. In the basement, the store would feature bike parking for employees.

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stewart resmer June 18, 2013 at 02:35 pm
Vice President Joe Biden tried Tuesday to rally Congress to act on gun control legislation, sayingRead More that "the country has changed and [politicians] will pay a political price for not getting engaged and dealing with gun safety." "As proud as the president and I am of the progress we have made, we need Congress to act," Biden said in a speech delivered at the White House. "The American people are demanding it. We need to make sure that the voices of the ones we lost are the loudest ones we here in this fight." Specifically, Biden was referring to politicians like Sen. Kelly Ayotte (R-NH), who saw her approval rating plummet after she voted against legislation that would expand background checks. Sen. Jeff Flake's (R-AZ) and Sen. Mark Begich's (D-AK) ratings also took a nosedive. On the otherside, Democrats in red states, like Sens. Mary Landrieu (LA) and Kay Hagan (NC), got a slight boost in their approval ratings after they voted in favor of the gun control legislation. The vice president also released a set of federal guidelines Tuesday for developing high quality emergency operations for schools, higher education institutions and places of worship. "We made sure the guide reflects all the lessons we've learned over the years," he said.
Joanne June 14, 2013 at 12:34 pm
Read it! Agree! Let's go!!!
Joanne June 14, 2013 at 12:39 pm
Also, check out the Santa Monica Mirror coverage of the Chamber of Commerce Installation, where itRead More was held and who was present!!!
Joanne June 14, 2013 at 12:41 pm
Talk about "sleeping with the enemy".....just sayin'