Downtown Holiday Inn Considers Big Redo

Three towers—one soaring to 195 feet—are proposed as part of the preliminary redesign, the Santa Monica LookOut reports.

Very early talks are underway to redevelop the Holiday Inn on Colorado Avenue in downtown, the Santa Monica Lookout reported Friday.

Just steps from the Santa Monica Pier, the 132-guest room hotel could be transformed with "world-class architecture and possibly three new towers" with heights of 50, 80 and 195 feet, according to the news website.

Deborah Feldman, vice president of development for FelCor Lodging Trust, which initiated the talks with the city, told the LookOut the project is "at the very conceptual stage" and city staffers said an application hasn't been filed yet.

The Holiday Inn is less than .5 miles from where another developer proposes building a Courtyard by Marriott and Hilton Hampton Inn. It's also close to the future Colorado Esplanade and downtown Expo Light Rail station.

See: ; That Sound You Hear Is the [Expo] Train Coming to Santa Monica

"It's easy to become alarmed by a single number," councilman Terry O'Day, who just won reelection, told the LookOut in speaking about the tower heights. "Let's talk and see what they are really proposing."

For the full story on the Holiday Inn, click over to the Santa Monica LookOut.

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Dan Charney November 10, 2012 at 08:27 PM
Boy- the dead body of this city is barely warm after the elections and the filth falls from the closet- we really need these three hotels- what disgusting news for this already choked city - ruined by O'Day and his pal Gleam- no way to stop this misery now- this bought council will green light one after another project until it's gone- every last bit- and to say "lets see what they have on the table" sure Terry- you know exactly what they have- you've been waiting for the election to be over- shame on you - we need to have a city vote as to whether we want all this anymore- and where is the money for the city programs from this?
Brenda Barnes November 11, 2012 at 05:24 AM
The SM City Council will approve any development their developer supporters suggest. Bought and paid for. Anyplace, anyhow, any height, any soil. Makes no difference to these developers' lapdogs, and with Bloom gone O'Day could be the leader of the DL pack.
Brenda Barnes November 12, 2012 at 06:26 AM
Yep, all of them just hoping local voters would be distracted by federal and state questions so just use their SMRR cheat sheets. Maybe we can delay all these until the 2014 elections, but we'll have to be organizing all the time we're filing legal papers. If other people can do the organizing, Peter and I can do all the comments and filing.
Dan Charney November 13, 2012 at 04:27 AM
and another big one ready for the green light- just days after the election- terrible and so interesting


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