Very early talks are underway to redevelop the Holiday Inn on Colorado Avenue in downtown, the Santa Monica Lookout reported Friday.
Just steps from the Santa Monica Pier, the 132-guest room hotel could be transformed with "world-class architecture and possibly three new towers" with heights of 50, 80 and 195 feet, according to the news website.
Deborah Feldman, vice president of development for FelCor Lodging Trust, which initiated the talks with the city, told the LookOut the project is "at the very conceptual stage" and city staffers said an application hasn't been filed yet.
The Holiday Inn is less than .5 miles from where another developer proposes building a Courtyard by Marriott and Hilton Hampton Inn. It's also close to the future Colorado Esplanade and downtown Expo Light Rail station.
See: ; That Sound You Hear Is the [Expo] Train Coming to Santa Monica
"It's easy to become alarmed by a single number," councilman Terry O'Day, who just won reelection, told the LookOut in speaking about the tower heights. "Let's talk and see what they are really proposing."