UPDATE: Former Santa Monica Mayor Bobby Shriver Enters County Supervisor's Race

Former Santa Monica Mayor Bobby Shriver will run for the Third District seat on the Los Angeles County Board of Supervisors.

Shriver says on his website, bobbyshriver.com, that he is running for the board to continue his work on the Santa Monica City Council, where he said he "worked to deliver first-class police and fire protection, clean up Santa Monica Bay and the beaches, create and maintain parks and house the homeless, especially military veterans.''

During his official announcement on Tuesday morning at a press conference at Will Rogers State Beach, Shriver said, "I want to fix things. I want to shake things up at the county, to get it done, make it transparent... "I am an entrepreneur, not a career politician, and I am committed to solving tough problems in L.A. County.''

His work on the Santa Monica City Council included fighting to build housing and provide services for homeless veterans and spearheading an effort to clean up the Santa Monica Bay, "so that kids do not get sick when they swim and to protect local supplies of drinking water,'' Shriver said.

Former state Sen. Sheila Kuehl, West Hollywood Councilman John Duran and former Malibu Mayor Pamela Conley Ulich have declared their candidacies for the seat. Incumbent Zev Yaroslavsky is barred from seeking re-election because of term limits.

The district covers the western part of Los Angeles County, including the Westside, most of the San Fernando Valley, the Conejo Valley and the Santa Monica Mountains to the Ventura County line.

The 59-year-old Shriver is co-founder and chairman of DATA and (PRODUCT)RED. DATA, an acronym for Debt, AIDS, Trade, Africa), lobbies governments on the issues of debt, AIDS and trade policies as they effect Africa.

(PRODUCT)RED engages prominent businesses to make (RED) branded products and invest a significant portion of the profits in programs intended to eliminate AIDS in Africa.

Shriver co-founded both organizations with Bono, singer of the rock band U2.

Shriver is a former chair of the California State Parks and Recreation Commission. He was elected to the Santa Monica City Council in 2004 and re-elected in 2008.

Shriver produced the first prime-time television program on the Special Olympics World Games and nine "A Very Special Christmas'' records, which have raised more than $100 million to support Special Olympics organizations around the world.

Shriver is the oldest child of R. Sargent Shriver and Eunice Kennedy Shriver. His father was the founding director of the Peace Corps and the Office of Economic Opportunity and Democratic Party vice presidential nominee in 1972.

His mother founded Special Olympics, which organizes year-round athletic training and competition for disabled individuals.

Shriver is a nephew of President John F. Kennedy and the late Sens. Edward M. Kennedy and Robert F. Kennedy. He is a brother of former California first lady Maria Shriver.