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Bike Effect is a bicycle store unlike few others. In addition to selling brand-new bicycles, it will also fit and custom-create a bicycle just for you. The store is full of fitting equipment, and the folks here will customize everything from the seat to the wheels.
910 Broadway, Santa Monica, CA 90401
- Hours: Tue - Fri, 10am - 7pm; Sat, 10am - 6pm; Sun, 11am - 5pm