Bike Effect is a bicycle store unlike few others. In addition to selling brand-new bicycles, it will also fit and custom-create a bicycle just for you. The store is full of fitting equipment, and the folks here will customize everything from the seat to the wheels.
910 Broadway, Santa Monica, CA 90401
(310) 393-4348
  • Hours: Tue - Fri, 10am - 7pm; Sat, 10am - 6pm; Sun, 11am - 5pm
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