Rip City Skates is the home of the skateboard and the $99.95 complete since 1978. Limited to specific shapes and wheels, that same deal is still around. Located in mid-city Santa Monica at 26<sup>th</sup> Street, this place oozes with skateboard history. The shop specializes in all kinds of skateboards and longboards. They stock popular brands of surf and beachwear like Stussy, Nike, Independent, Krew and Dogtown. If you need any skateboard advice, these are some of the most knowledgeable guys around.