Gooding & Company 1517 20th St, Santa Monica, CA90404 This unassuming brick house is home to Gooding & Company, where one might imagine three little pigs hiding from the…More big bad wolf while little miss riding hood speeds-off in a 1961 Ferrari 250 GT SWB SEFAC Hot Rod. Gooding & Company has orchestrated the private sale of many of the world's finest rare and exotic automobiles, and is the official car auction house for the Pebble Beach Concours d'Elegance. It has been responsible for many world record prices achieved during this exciting annual event. it continues their commitment to understanding a collector's motivation while servicing a growing international clientele and delivering an effective and discreet approach for all transactions. Owner, David Gooding, began his career with Christie's International Motor Car Department where he was responsible for the management of the auction at Pebble Beach. During his 11 years at Christie's, the auction at Pebble Beach became known as the premiere car auction in the world.