The Santa Monica Observer is a free, weekly newspaper serving the city's residential and business community.…More The staff consists of the publisher, the editor, a city editor, staff writers, an art and design team, a food critic, a calendar editor, photographers and a newspaper distributor.</p> <p>The publication provides reports on local news, community announcements, photo collages, arts reviews, advertising and extensive Doing Business As (DBA) listings. (California requires those filing DBA statements to print, in a local paper, a notice of the fictitious name. As a result, the fictitious name becomes part of the public record, which subsequently helps protect the public from fraud.)</p> <p>Pursuant to Los Angeles Superior Court Case No. SS009444 (West District), itis a legally adjudicated newspaper of general circulation in the City of Santa Monica.</p>