Norm's Restaurant 1601 Lincoln Blvd, Santa Monica, CA90404 Living up to its promise of "we never close," Norm's Restaurants offers breakfast, lunch and dinner no matter the time…More of day. Since 1949, the chain has been creating a cozy, diner feel and whipping up dishes with fresh ingredients like eggs, veggies, steak and chicken. Its breakfast menu offers pancakes, waffles, French toast and a variety of egg dishes, and the burger selection is extensive with cheeseburgers, turkey and veggie burgers, as well as the Norm's Original Patty Melt. Diners can sit in plush booths or at the counter.
Santa Monica Surf Shop 1335 4th St, Santa Monica, CA90401 Walk down the outdoor hallway, enter the surfboard-laden doorway on your left, and you'll enter a surfer's haven:…More shorts, shirts, books, DVD's, sunglasses, and, oh yeah, a heck of a lot of surfboards. Owners Norm and John were both affiliated with the SM Surf Shop that was once on Wilshire, but felt it was time to refresh the image by bringing it onto the shopper's paradise on 4th street right near the beach. In addition to selling everything surf-related you can think of, the store offers reasonably-priced surf lessons and board rentals. The store suggests a discounted 2-person surf lesson as a date. Though the new location has only been in business for 4 months, business is booming, and the owners have thirty years of surf-retail experience between them.